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While it is said that the maker of Viagra, Pfizer, has put male sexual problems in the spotlight, it is really the public face of Viagra that has changed over the years rather than the man taking it. The Viagra marketing campaigns are heavily focused on sexual performance, likening it to a man's performance on the field. Leo also argues in her book that the industry has oversimplified male sexual performance anxiety problems. Rather than men talking to their partners or looking for other ways of overcoming male sexual performance anxiety, they are resolving to simply take Viagra in order to "fix" the problem ie. A satisfied partner in bed must mean that the man no longer is suffering from any kind of sexual performance anxiety.

Interestingly enough, Pfizer itself has declared that around half of Viagra takers don't refill their prescriptions, however they have not given a reason why. Is it because of side-effects? Is it because it's just not working for men with real sexual performance anxiety and erectile problems that a quick fix blue pill just can't fix? Maybe it's just that Viagra can't solve the underlying problems which are the real reason for the male sexual performance anxiety in the first place and, ultimately, never will.

Although obviously male sexual performance anxiety is seen as a masculine phenomenon studies have shown that women would rather work on their problems with their partner, open up lines of communication and improving their mental, physical and emotional intimacy with one another.

There are actually a large number of different treatments available for overcoming male sexual performance anxiety which don't involve taking Viagra. One of the treatments targets the erectile dysfunction ; another treatment is analytical therapy which is psychotherapy/psychoanalysis using hypnosis. Another remedy for overcoming male sexual performance anxiety is prescription drug treatments therapy. There are two types of penis erection drugs that can boost your self-confidence. The medication that goes to the brain to get an erection, and the other that works directly with the genital.

Male sexual performance anxiety is still an issue not publicly discussed and has been said to have been swept under the carpet by erectile drugs like Viagra. Ultimately the reason for a man suffering from sexual performance anxiety is either a result of how they feel psychologically or because of some genital erectile dysfunction, which more likely than not is also psychologically related.